History of the lotus car company


CHECK OUT LOTUS ORIGINAL MERCHANDISE

The Evija is remaining in the region for several days.

Lotus takes its world-beater on tour | The Independent

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since , starting next year. Exclusivity is guaranteed, with production limited to a maximum of cars.

Full technical details can be found on the Lotus media website at media. For the last 15 years he has worked in the Asia Pacific region, including periods in South Korea and China. He will be tasked with building a strong and comprehensive retail network across Asia Pacific markets and China. This network will be supported by a strengthened regional sales, marketing and aftersales team to deliver significant volume growth and outstanding customer service.

Other interests including yacht-racing and learning to fly. This role presents an irresistible challenge, and I look forward to playing a part in writing a new chapter in the Lotus success story. Big In Japan: Evija Stuns 2. Japan Lotus Day, staged at the iconic Fuji Speedway and the largest annual gathering of Lotus fans anywhere in the world, gave an enthusiastic welcome to the Lotus Evija on the latest leg of its world tour. The event is a car festival held in the foothills of Mount Fuji, 50 miles outside Tokyo, and is the ultimate appreciation of the Lotus brand.

It included a Lotus Six and various race cars from the s, through to numerous examples of the Lotus Elise, Exige, 3-Eleven and Evora. The fans who come to Fuji show so much passion for the cars — both old and new — that it really blows you away.

Lotus cars history

Prior to the event the Evija was guest of honour at the BH Auction, an exclusive automotive sales event in Tokyo. Attendees were given one-to-one access to the all-electric hypercar in a private viewing area. Download it now at media. In , armed with the very same Lotus Elite he had raced at the 24 Hours of Le Mans weeks earlier, Clark tackled the famous West Lothian hill in a time of Overcoming all the elements of the course, it pushed his Lotus to the limit and is still a competitive time today.

Formula 1 World Champion in and , and the winner of the Indianapolis in , Jim Clark made 72 Grand Prix starts, claimed 25 wins and 33 pole positions, all behind the wheel of a Lotus. Clark remains to this day a true icon of the sport and one of the greatest drivers of his generation. It also featured a cavalcade of cars he actually drove, plus a road tour running from the event to the newly renovated Jim Clark Motorsport Museum.

The Museum, in Duns, Scotland, has recently reopened its doors following a major redevelopment and expansion. The Museum has welcomed more than , visitors since it opened 60 years ago and boasts a unique collection of more than trophies and Jim Clark memorabilia, all dedicated to the life and career of the legendary racer.

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We were delighted that Sir Jackie Stewart was able to come to Duns for the official opening. Jim and Jackie have together helped inspire a generation of success for Scottish motorsport and we hope the new museum can inspire future generations for many years to come. The supercharged, 3. Evija received plaudits from across the automotive world at Car Week, from the likes of high profile collector Jay Leno, social media star Supercar Blondie and the Petersen Automotive Museum Checkered Flag , gaining many new fans, friends and customers along the way.

Evija is an outstanding and exceptional car — designed and engineered to put Lotus back on the map as the innovator and technical leader that it is. Many orders are now taken, giving us great confidence to hit our planned volume as we enter production next year. Jim was driving a lightweight and agile Lotus Type 23 with a small cc twin cam engine producing just bhp; after the first lap Clark was in the lead by 27 seconds and at one point was two minutes ahead — against bigger and more powerful opposition.

The current Lotus model range of the Elise, Exige and Evora are all testaments to what driving is all about - Lotus is, and always has been for the drivers! Lotus and newly promoted Premier League team Norwich City Football Club have today announced a new multi-year global partnership. The collaboration sees the state-of-the-art training facility renamed The Lotus Training Centre, and the all-new Academy building renamed The Lotus Academy.

Full List of Lotus Car Models

The agreement sees two long-standing Norfolk brands coming together as they each enter a new and exciting phase on the global stage, and with the local community at the heart of their ambitions. Lotus is embarking on a major global transformation. Lotus has been making cars at Hethel, to the south of Norwich, since and currently employs around 1, people in the region. Lotus and Norwich City Football Club have released an entertaining film featuring owner Delia Smith and former player Darren Huckerby to mark the start of the partnership.

Together Lotus and Norwich City Football Club share core values — commitment, passion, focus, hard work, a winning mindset — and the success that flows from them. Both share a desire for innovation and, as we herald a new era together, we are incredibly excited about playing a part in the development of Norwich City Football Club and its talent. Today we are investing in that future. The synergies between our two businesses are striking, and for our Academy players to be proudly wearing a shirt that has such a well-loved logo on is really special.

The news comes as Lotus confirmed it took the first Evija order from a North American customer on the day the car was revealed.


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The Evija is the most powerful and dynamically accomplished road car in the history of Lotus, and sets a new standard for Lotus driving performance. It is the first all-electric British hypercar and the first Lotus with an electrified powertrain. It is also the first new model since Geely took control in Monterey Car Week is an annual automotive extravaganza, staged from August at various locations on the California peninsula. The Lotus Evija has been one of the most eagerly anticipated new cars of , with huge amounts of media attention and customer interest since it was launched at a private event in London.

A Lotus press conference is scheduled for am. The North American debut of the Lotus Evija will provide Monterey Car Week visitors with a chance to see its striking exterior design for themselves. For further information please contact Camille Landry on clandry lotuscars.

Of the orders taken, Lotus has confirmed a customer from Miami, Florida became the first North American to buy an Evija. The order was placed on the day the car was revealed. They were made up of international automotive, business, technology and design media, plus a host of UK business leaders, corporate and commercial partners, government officials, Lotus employees, racing drivers and other distinguished friends of the brand.

T​he story of Lotus - Former Glory

Popham described it as a bold statement of intent from the iconic British company, illustrative of its ambition under the stewardship of Geely. We have created something beautiful, something new, dramatic and unique. The Lotus Evija fits with this clear ambition. A maximum of will be built. News of the unveil event exploded on social media as the car was unveiled. Within 12 hours videos of the Evija had been viewed more than , times on YouTube.

Crowds of intrigued onlookers, who gathered as the cars lined up outside the venue in the evening, further increased excitement. I am incredibly proud of what the team has achieved. It will act as a halo for the thrilling new range of Lotus performance cars that will follow. With unparalleled performance and a target power output of 2, PS, it sets new standards in terms of advanced EV engineering.

Will Lotus cars still be built in Hethel?

Quite simply, the Lotus Evija is the most powerful series production road car ever built. It is the most dynamically accomplished model ever built by the company, setting new standards for Lotus driving performance. It is highly appropriate; Lotus has an unquestionable reputation for its pioneering approach in both automotive and motorsport. The Evija marks the start of an exciting new chapter in the history of an iconic and much-loved British sports car brand.

Exclusivity and desirability go hand in hand in the world of hypercars, and the Evija is blessed with an abundance of both. Production is limited to not more than examples, making it among the most exclusive cars ever launched. Hethel, close to the historic city of Norwich in the east of England, UK, has been the home of Lotus since The company has confirmed production of the Evija will begin there during It will do the same for a range of eagerly anticipated new Lotus performance models to come.

It will re-establish our brand in the hearts and minds of sports car fans and on the global automotive stage.

click here It will also pave the way for further visionary models. The Evija is a true Lotus in every sense — it has been developed with an unwavering passion to push boundaries, to explore new ways of thinking and to apply ground-breaking technologies. Illustrative of the innovative thinking and ingenuity which has always been part of the Lotus DNA, the Evija is a technical tour de force. The Evija is the first Lotus road car to feature a one-piece carbon fibre monocoque chassis.

The cabin, from the fully adjustable race-style seats to the multi-function steering wheel, is the very pinnacle of motorsport-inspired road car design and technology. At the heart of the Evija is an ultra-advanced all-electric powertrain.


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It has been developed with technical partner Williams Advanced Engineering, famed for success in motorsport, from Formula One to electrifying the first four seasons of Formula E. The battery pack is mid-mounted immediately behind the two seats and supplies energy directly to four powerful e-motors. This highly efficient system is the lightest, most energy dense, electric power package ever fitted to a road car. With a target weight of just 1, kg, it will be the lightest pure electric hypercar ever to go into series production.

Engineered for precise and sustained performance, the Evija has five driving modes — Range, City, Tour, Sport and Track. Order books are now open through www. As the first all-electric British hypercar, the Evija continues that story of innovation. It also signals the start of an exciting new chapter for Lotus under the stewardship of Geely, the fastest growing automotive group in the world.

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